Sales and Service

Total Self-Storage Solutions 2023 Education Video Package

Thu, 08 Jun 2023 22:17:54 GMT

Get 42 seminars addressing the full spectrum of self-storage: development, construction, investment, ownership, management, marketing, technology and more. Enjoy significant savings!

Format: Streaming video
Duration: Approximately 42 hours

Please Note: Streaming videos are viewable through an embedded player from your "My On-Demand Library." Purchased titles are uploaded nightly into customer accounts by the system, usually by 8 p.m. Central Time, though times may vary. This means it may take up to 24 hours for videos to appear in your library, depending on what time of day your transaction was processed. Thank you for your patience.

Total Self-Storage Solutions 2023 Education Video Package

Streaming video is now available in discount packages! Now you can get all 42 sessions from the Building, Editor’s Choice, Investing, Operations, Technology, Wealth and Staffing education tracks at the 2023 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage development, construction, customer experience, investment, ownership, management, marketing, technology, legal issues and more. It includes:

Self-Storage Building 2023 Education Video Package

Does This Site Make Sense? Where to Build Self-Storage in Today’s Shifting Market
Value Engineering in Self-Storage: Cinching the Purse Strings on Your Next Construction Project
Exceeding Expectations of Self-Storage With Aesthetically Superior Design
My Pain, Your Gain: The Hard Lessons I’ve Learned About Building Self-Storage
Never Break the (Supply) Chain: Sourcing Materials and Prices for Self-Storage Projects
Driving Success: Designing Vehicle Flow and Parking for Your Self-Storage Property
Living the Dream: How We Built Our First Self-Storage Facility and Lessons Learned

Self-Storage Editor’s Choice 2023 Education Video Package

Self-Storage Meets the Blockchain: Social Tokens and How They Could Transform Industry Investing
Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own
The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand
Smooth Sailing or Bumpy Ride? Operators Share Their Boat/RV-Storage Triumphs, Tragedies and Tips
Inside the Box, Outside the Lines: Real-Life Innovation in Self-Storage Conversion Projects
Federal Laws That Apply to Your Local Self-Storage Facility and How They Impact Your Business
What You Need to Know About Digital Marketing in the New Era of Data Privacy

Self-Storage Investing 2023 Education Video Package

What’s What in Self-Storage Real Estate? Living in the Now, Forecasting the Future
Interpreting Self-Storage Facility Value in Today’s Changeable Market
Getting Self-Storage Owners to Sell Their Facilities: Insider Acquisition Tips
Traversing the Sea of Self-Storage Finance, No Matter the Economic Climate
The Newbie Investor’s Guide: Finding a Successful Start in Self-Storage
Getting Out, Cashing In: Positioning Your Self-Storage Property for Sale
Securing Funds in a Time of Uncertainty: Insight to Self-Storage Underwriting

Self-Storage Operations 2023 Education Video Package

30 Things I Wish I Knew Before I Started My Self-Storage Operation
Going Nuclear With Your NOI: Ways to Ignite Income, Defuse Expenses and Fuel Facility Value
The Self-Storage Metrics Every Manager Must Know—and Leverage—to Be Utterly Indispensable
The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door
Their Perception Is Your Reality: How to Influence the Key Groups That Determine Self-Storage Success
Which Way Is Up? Where Google Is Headed and How It’s Going to Help You Outrank Competitors
The Self-Storage Glow-Up: 5 Things Your Facility Needs to Be the Best Revenue-Getter

Self-Storage Technology 2023 Education Video Package

Avoiding Overload: How to Honestly Evaluate Your Self-Storage Technology Needs
Insider Tips for Automating Self-Storage and Making That Coveted Mailbox Money
Wielding Technology to Centralize—and Futurize—Your Self-Storage Sales Center
Shopping for Self-Storage Software? Guidance to Help You Grasp Types, Features and Benefits
How I Turned My Family's Self-Storage Operation on Its Head: An Automation Case Study
Running Defense: What You Need to Keep Your Self-Storage Facility Safe and Secure
Don’t Be a Cyber Sucker! Protecting Your Self-Storage Business From Online Attack

Self-Storage Wealth 2023 Education Video Package

5 Things You Must Know to Raise Money for Your Next Self-Storage Venture
Making Millions in Self-Storage: How to Find Opportunities, Outwit Competitors and Win Deals
Fast-Tracking Your Self-Storage Investment Portfolio: What It Takes and Lessons Learned
Getting Tactical About Taxes: Clever Strategies for Expanding Your Self-Storage Empire
For more detailed descriptions, please refer to the individual product pages.

Self-Storage Staffing 2023 Education Video Package

Hiring Hell? Securing Top-Quality Self-Storage Staff, Even in Today’s Infernal Labor Market
The Intrapreneur Work Culture: What It Is and How Your Self-Storage Operation Can Get One
Give Them What They Want! Secrets to Staff Compensation, Motivation and Retention

For more detailed descriptions, please refer to the individual product pages.

Self-Storage Operator Essentials 2023 Education Video Package

Thu, 08 Jun 2023 22:20:45 GMT

Get 21 education sessions that address important aspects of self-storage facility operation. This discount bundle addresses issues of sales, service, marketing, revenue, staffing, technology, legal and more.

Format: Streaming video
Duration: Approximately 21 hours

Self-Storage Operator Essentials 2023 Education Video Package

Streaming video is now available in discount packages! Now you can get 21 sessions from the Operations, Technology, Staffing and Editor’s Choice education tracks at the 2023 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage facility operation, including sales, customer service, marketing, revenue management, staffing, technology, legal compliance and more. It includes:

Self-Storage Operations 2023 Education Video Package

30 Things I Wish I Knew Before I Started My Self-Storage Operation
Going Nuclear With Your NOI: Ways to Ignite Income, Defuse Expenses and Fuel Facility Value
The Self-Storage Metrics Every Manager Must Know—and Leverage—to Be Utterly Indispensable
The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door
Their Perception Is Your Reality: How to Influence the Key Groups That Determine Self-Storage Success
Which Way Is Up? Where Google Is Headed and How It’s Going to Help You Outrank Competitors
The Self-Storage Glow-Up: 5 Things Your Facility Needs to Be the Best Revenue-Getter

Self-Storage Technology 2023 Education Video Package

Avoiding Overload: How to Honestly Evaluate Your Self-Storage Technology Needs
Insider Tips for Automating Self-Storage and Making That Coveted Mailbox Money
Wielding Technology to Centralize—and Futurize—Your Self-Storage Sales Center
Shopping for Self-Storage Software? Guidance to Help You Grasp Types, Features and Benefits
How I Turned My Family's Self-Storage Operation on Its Head: An Automation Case Study
Running Defense: What You Need to Keep Your Self-Storage Facility Safe and Secure
Don’t Be a Cyber Sucker! Protecting Your Self-Storage Business From Online Attack

Self-Storage Staffing 2023 Education Video Package

Hiring Hell? Securing Top-Quality Self-Storage Staff, Even in Today’s Infernal Labor Market
The Intrapreneur Work Culture: What It Is and How Your Self-Storage Operation Can Get One
Give Them What They Want! Secrets to Staff Compensation, Motivation and Retention

Self-Storage Editor’s Choice 2023 Education Video Package

Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own
The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand
Federal Laws That Apply to Your Local Self-Storage Facility and How They Impact Your Business
What You Need to Know About Digital Marketing in the New Era of Data Privacy

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the Total Self-Storage Solutions 2023 Education Video Package.

Wielding Technology to Centralize—and Futurize—Your Self-Storage Sales Center

Thu, 08 Jun 2023 22:08:59 GMT

Glimpse into the future of self-storage leasing in which tech tools and strategies allow for remote management and hybrid operational models that help centralize sales and facilitate self-guided experiences.

Speaker: Phil Murphy, President, Next Door Self Storage/CallPotential
Format: Streaming video
Duration: Approximately 50 minutes

Wielding Technology to Centralize—and Futurize—Your Self-Storage Sales Center

Traditionally, self-storage rentals have been handled by onsite managers, but owners are increasingly using centralized sales teams to create efficiencies and facilitate self-guided experiences. Physical offices are condensing, and customer service is being supplemented by technology. In this session, get a glimpse into the future of leasing in which tech tools and strategies allow for remote management and hybrid operational models.

You'll learn:

The benefits and drawbacks of a centralized leasing strategy
The different operating models of traditional, hybrid and remote property management
What the future rental office looks like
How to create a great customer experience with no onsite manager
Strategies to increase rental conversions and improve income

This product is also included as part of the following discount packages:

Total Self-Storage Solutions 2022 Education Video Package

Sun, 26 Jun 2022 04:04:20 GMT

Get 42 seminars addressing the full spectrum of self-storage: development, construction, customer experience, investment, ownership, management, marketing, technology and more. Enjoy significant savings!

Format: Streaming video
Duration: Approximately 32 hours

Total Self-Storage Solutions 2022 Education Video Package

Streaming video is now available in discount packages! Now you can get all 42 sessions from the Building, Innovation, Investing, Management, Ownership and Protection education tracks at the 2022 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage development, construction, customer experience, investment, ownership, management, marketing, technology, risk management and more. It includes:

Self-Storage Building 2022 Education Video Package

Breaking Barriers, Building Bridges: Getting Municipal Buy-In for Your Self-Storage Project
Straight Talk About Self-Storage Construction: Materials, Timelines and Budgets
Divine Design for Self-Storage: How to Plan a First-Class Facility
Learning From Mistakes: Lessons That May Save Your Next Self-Storage Development
The Self-Storage Conversion Process and the Art of Adaptive Reuse
Making Market Waves and Money With Boat & RV Storage
Got You Covered: Insight to Help You Choose, Fix, Maintain or Replace Your Self-Storage Roof

Self-Storage Innovation 2022 Education Video Package

Technology You Must Use in Self-Storage Today: What You Gain by Adopting and Lose by Skimping
Transitioning from Traditional to Automated Self-Storage … It’s Easier and Cheaper Than You Think!
The Ins and Outs of Self-Storage Access Gates: Design, Safety, Integrations and More
Way Beyond the Phone: Call-Center Innovation and What It Can Do for Your Self-Storage Business
Don’t Waste Your Virtual Real Estate! How to Optimize Your Self-Storage Website
Dominating in the Online Self-Storage Space: The Latest Digital-Marketing Strategies and Trends
The Culture of Virtual Convenience: Customer-Experience Innovation in Self-Storage

Self-Storage Investing 2022 Education Video Package

Self-Storage Investing Panel: How to Shake ‘Analysis Paralysis’ and Pursue Your Industry Dream
Finessing Your Self-Storage Pro Forma: Honest Examples and How to Reach a Real-World ROI
Don’t Be Basic! Pushing the Limits of Self-Storage Financing With Creative Capital Options
From Mom-and-Pop Shop to Corporate Consolidation: Pros, Cons and Strategy for Self-Storage Owners
Fiscal Fundamentals: An Elemental Guide to Self-Storage Financing
Unlisted Bliss: How to Find and Make Money Through Off-Market Self-Storage Deals
Prospering in the Face of Inflation: Maximizing Your Self-Storage Asset When Everything Costs More

Self-Storage Management 2022 Education Video Package

The 5 Levers Every Self-Storage Manager Must Pull to Maximize Facility Revenue
Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing
Better Leads and More of Them: Matching Your Self-Storage Marketing to the New Customer Journey
Hiring Services for Your Self-Storage Business: How to Vet and Choose Vendors and Negotiate Like a Pro
Zero Tolerance for Rent Loss: Ways to Prevent and Collect Self-Storage Debt
The Add-On Advantage: Current and Emerging Profit Centers to Boost Self-Storage Revenue
Management or Leadership? Discovering the Right Mix to Be a Self-Storage Superstar

Self-Storage Ownership 2022 Education Video Package

Soup Up Your Sales Team! A Self-Storage Owner’s Guide to Powerful Staff Performance
Building and Refining an Operations Budget: The Financial Plan You Need for Self-Storage Success
Optimizing Your Self-Storage Rental Rates for Higher NOI and Facility Value
Crack the Code: The Right Combination of Self-Storage Marketing Channels to Maximize Return
Wielding the Power of Tax Benefits to Improve Your Facility’s Form, Function and Energy Efficiency
Being a Hands-On Self-Storage Owner: Why It's Good to Stay Involved in the Day-to-Day Business
Reading Your Financial Story: Interpreting Self-Storage P&Ls and Other Financial Statements

Self-Storage Protection 2022 Education Video Package

Wild Weather Ahead! What Self-Storage Operators Need to Be Prepared
Self-Storage Facility Safety: Avoiding Personal Injury, Property Damage and Other Scary Stuff
Busting the Baddies: A Comprehensive Guide to Self-Storage Crime Prevention
Using Tenant Insurance and Protection Plans to Shield Your Self-Storage Operation
Court Rules: Impactful Self-Storage Legal Cases and What They Mean for Your Business
Modernizing Your Self-Storage Lease Agreement for a Post-Pandemic World
Carefully Reclaim Your Space: Lien Legislation and Self-Storage Auctions

For more detailed descriptions, please refer to the individual product pages.

Self-Storage Operator Essentials 2022 Education Video Package

Sun, 26 Jun 2022 04:16:15 GMT

Get 28 education sessions that address important aspects of self-storage facility operation. This discount bundle addresses issues of sales, service, marketing, revenue, staffing, innovation, legal and more.

Format: Streaming video
Duration: Approximately 20.5 hours

Self-Storage Operator Essentials 2022 Education Video Package

Streaming video is now available in discount packages! Now you can get all 28 sessions from the Innovation, Management, Ownership and Protection education tracks at the 2022 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage facility operation, including sales, customer service, marketing, revenue management, staffing, technology, risk management and more. It includes:

Self-Storage Innovation 2022 Education Video Package

Technology You Must Use in Self-Storage Today: What You Gain by Adopting and Lose by Skimping
Transitioning from Traditional to Automated Self-Storage … It’s Easier and Cheaper Than You Think!
The Ins and Outs of Self-Storage Access Gates: Design, Safety, Integrations and More
Way Beyond the Phone: Call-Center Innovation and What It Can Do for Your Self-Storage Business
Don’t Waste Your Virtual Real Estate! How to Optimize Your Self-Storage Website
Dominating in the Online Self-Storage Space: The Latest Digital-Marketing Strategies and Trends
The Culture of Virtual Convenience: Customer-Experience Innovation in Self-Storage

Self-Storage Management 2022 Education Video Package

The 5 Levers Every Self-Storage Manager Must Pull to Maximize Facility Revenue
Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing
Better Leads and More of Them: Matching Your Self-Storage Marketing to the New Customer Journey
Hiring Services for Your Self-Storage Business: How to Vet and Choose Vendors and Negotiate Like a Pro
Zero Tolerance for Rent Loss: Ways to Prevent and Collect Self-Storage Debt
The Add-On Advantage: Current and Emerging Profit Centers to Boost Self-Storage Revenue
Management or Leadership? Discovering the Right Mix to Be a Self-Storage Superstar

Self-Storage Ownership 2022 Education Video Package

Soup Up Your Sales Team! A Self-Storage Owner’s Guide to Powerful Staff Performance
Building and Refining an Operations Budget: The Financial Plan You Need for Self-Storage Success
Optimizing Your Self-Storage Rental Rates for Higher NOI and Facility Value
Crack the Code: The Right Combination of Self-Storage Marketing Channels to Maximize Return
Wielding the Power of Tax Benefits to Improve Your Facility’s Form, Function and Energy Efficiency
Being a Hands-On Self-Storage Owner: Why It's Good to Stay Involved in the Day-to-Day Business
Reading Your Financial Story: Interpreting Self-Storage P&Ls and Other Financial Statements

Self-Storage Protection 2022 Education Video Package

Wild Weather Ahead! What Self-Storage Operators Need to Be Prepared
Self-Storage Facility Safety: Avoiding Personal Injury, Property Damage and Other Scary Stuff
Busting the Baddies: A Comprehensive Guide to Self-Storage Crime Prevention
Using Tenant Insurance and Protection Plans to Shield Your Self-Storage Operation
Court Rules: Impactful Self-Storage Legal Cases and What They Mean for Your Business
Modernizing Your Self-Storage Lease Agreement for a Post-Pandemic World
Carefully Reclaim Your Space: Lien Legislation and Self-Storage Auctions

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount package:

Total Self-Storage Solutions 2022 Education Video Package

Self-Storage Ownership 2022 Education Video Package

Sun, 26 Jun 2022 04:29:54 GMT

Get seven education sessions focused on self-storage business ownership. This discount bundle offers insight to sales, staffing, budgeting, rates, marketing, tax incentives, financial statements and more.

Format: Streaming video
Duration: Approximately 5 hours

Self-Storage Ownership 2022 Education Video Package

Streaming video is now available in discount packages! Now you can get all seven sessions from the Ownership education track at the 2022 Inside Self-Storage World Expo in one convenient bundle. This product offers savings off the individual video prices and features self-storage experts discussing issues that are important to facility owners. It includes:

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount packages:

Self-Storage Management 2022 Education Video Package

Sun, 26 Jun 2022 04:34:06 GMT

Get seven education sessions focused on self-storage facility management. This discount bundle offers insight to revenue management, marketing, collections, add-on profit centers, career growth and more.

Format: Streaming video
Duration: Approximately 5 hours

Self-Storage Management 2022 Education Video Package

Streaming video is now available in discount packages! Now you can get all seven sessions from the Management education track at the 2022 Inside Self-Storage World Expo in one convenient bundle. This product offers savings off the individual video prices and features self-storage experts discussing issues that are important to facility managers. It includes:

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount packages:

Self-Storage Innovation 2022 Education Video Package

Sun, 26 Jun 2022 04:37:35 GMT

Get seven education sessions focused on self-storage innovation. This discount bundle offers insight to tech trends, automation, access control, call centers, websites, digital marketing, CX and more.

Format: Streaming video
Duration: Approximately 6 hours

Self-Storage Innovation 2022 Education Video Package

Streaming video is now available in discount packages! Now you can get all seven sessions from the Innovation education track at the 2022 Inside Self-Storage World Expo in one convenient bundle. This product offers savings off the individual video prices and features self-storage experts discussing issues that are important to facility operators attempting to succeed in an increasingly innovative and technologically evolving landscape. It includes:

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount packages:

Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing

Sat, 25 Jun 2022 04:15:28 GMT

Have you considered giving prospects unit and pricing choices based on key attributes? Our presenter will share data on the impact taking a tiered-value approach can have on conversions and rentals.

Speaker: John Jordan, Co-Founder, Go Local Interactive
Format: Streaming video
Duration: Approximately 40 minutes

Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing

Consumers love options, and the smart self-storage operator provides them. Rather than give prospects straight sizing and rates for available units, consider a tiered-value approach to pricing that allows them to choose based on key attributes such as drive-up vs. interior, climate-controlled vs. traditional, first floor vs. elevator access, etc. Our presenter will share performance data on this tactic including its impact on conversion rates and rentals.

You’ll learn:

Why a tiered-value approach simplifies the buying process
How to implement a value-based pricing strategy
Which options perform best at driving rentals
How to properly measure and evaluate success
The impact value-based pricing has on conversion rates

This product is also included as part of the following discount packages:

Way Beyond the Phone: Call-Center Innovation and What It Can Do for Your Self-Storage Business

Sat, 25 Jun 2022 03:43:28 GMT

Call-center services have evolved well beyond answering the phone. Learn about the latest innovations that can save time, money and headaches while strengthening your self-storage operation.

Speaker: John Traver, CEO, XPS Solutions
Format: Streaming video
Duration: Approximately 54 minutes

Way Beyond the Phone: Call-Center Innovation and What It Can Do for Your Self-Storage Business

Call centers have been an industry staple for years, but today’s services go well beyond answering the phone. Technology has transformed the call center of the past into the support center of the future. Modern providers strive to be an extension of your business, improving the user experience for customers and facility staff. Learn how innovation in this area can save time, money and headaches while strengthening your operation.

You’ll learn:

How the REITs are leveraging their call centers to conquest market share
The four measurable Cs: coverage, cost, care, convenience
How to implement the four mediums of communication with today’s tenants
Call-center technology and tools that can increase conversions and average length of stay
Advantages and drawbacks of working with a call center and how to choose the right partner

This product is also included as part of the following discount packages:

Using Tenant Insurance and Protection Plans to Shield Your Self-Storage Operation

Sat, 25 Jun 2022 04:55:27 GMT

Self-storage tenant insurance and protection plans reduce risk for self-storage operations. Learn how these products work, their similarities and differences, and how they can generate added revenue.

Moderator: Chris Betteridge, Protection Program Director, Deans & Homer
Panelists: Terry Anderson, President and CEO, Tenant Property Protection; Mario Macaluso, President, Best Self Storage Insurance LLC
Format: Streaming video
Duration: Approximately 47 minutes

Many self-storage customers are surprised to learn it’s their responsibility to obtain coverage that’ll protect their stored goods against loss from fire, theft and other incidents. To reduce risk in the event of a claim, it’s critical for facility operators to offer tenant insurance or a protection plan. Our panel will explain how these products work, their similarities and differences, and how they can generate added revenue.

You’ll learn:

How tenant insurance and protection plans are structured
Similarities and differences between programs
Pros and cons of each product type
Coverages and limitations
How to leverage a program to boost revenue

This product is also included as part of the following discount packages:

The Culture of Virtual Convenience: Customer-Experience Innovation in Self-Storage

Sat, 25 Jun 2022 03:52:47 GMT

COVID-19 drove customer service to digital channels, but which virtual conveniences are here to stay? Our presenters will discuss technologies that can improve CX for fast, frictionless interactions at scale.

Speakers: Kristi Adams, Vice President of Marketing, and Jon Loftin, Senior Vice President of Product, OpenTech Alliance Inc.
Format: Streaming video
Duration: Approximately 50 minutes

The Culture of Virtual Convenience: Customer-Experience Innovation in Self-Storage

COVID-19 drove customer service to digital channels, and self-storage operators were forced to quickly embrace automation other industries have used for years. The pandemic also changed consumer behavior, pushing customers to use self-service technology. The question is which virtual conveniences are here to stay and how to fulfill customer demands for fast, seamless, frictionless interactions at scale.

You’ll learn:

Virtual service trends in self-storage
Technologies that can help you meet customer expectations
Advancements in artificial intelligence that help you resolve customer issues
Opportunities to level up the customer experience with self-service or agent-assisted support
A roadmap of innovations that’ll continue to reshape the customer and operator experience

This product is also included as part of the following discount packages:

Bridging the Communication Divide: An Omnichannel Playbook for the Modern Self-Storage Operator

Fri, 28 Jan 2022 17:07:44 GMT

Learn how to ramp up self-storage customer engagement by using an omnichannel content strategy. Explore communication trends and statistics as well as current and future technology disruptors.

Speaker: Peter Spickenagel, Director of Business Development, CallPotential
Format: Streaming Video
Duration: 45 minutes

Bridging the Communication Divide: An Omnichannel Playbook for the Modern Self-Storage Operator
Learn how to ramp up customer engagement at your self-storage business by employing an omnichannel content strategy and understand the role technology plays in its execution. Our presenter will share what other industries are doing to manage the customer experience and make it consistent through every channel. He’ll discuss communication trends and statistics as well as current and future technology disruptors.

You’ll learn:

What omnichannel is and what it means for self-storage
How to chart the customer journey and discover opportunities to engage and serve
How to seamlessly create consistency through all channels
What digital tools are available to enhance the customer experience
Up-and-coming technology disruptors such as artificial intelligence, voice search, chatbots and others

This product is also available in DVD format, both as a single and as part of the following discount packages:

It All Happens on the Phone: Mobile Technology and the Tenant-Centric Experience

Fri, 28 Jan 2022 17:09:08 GMT

Explore ways to ensure your self-storage operation is poised to support today's mobile-tech-savvy customers by being accessible and helpful, regardless of how they communicate with you.

Speaker: John Traver, CEO, XPS Solutions
Format: Streaming Video
Duration: 38 minutes

It All Happens on the Phone: Mobile Technology and the Tenant-Centric Experience
Successfully engaging today's tech-savvy self-storage customer hinges on our ability to be accessible and helpful, regardless of how he communicates. The ubiquity of the mobile phone has radically and permanently shifted the way we market, sell and serve. A comprehensive tenant-centric approach isn’t only strongly recommended, it’s a business-critical. Our presenter will share ways to ensure your operation is poised to support modern tenants.

You’ll learn:

Who the modern tenant is and how he expects to engage with your facility
The mobile advancements that are driving industry paradigm shifts
How to develop your comprehensive strategy for providing tenant-centric solutions
How much time you have to execute this strategy
How unmanned facilities factor into the equation

This product is also available in DVD format, both as a single and as part of the following discount packages:

A Realistic Approach to Self-Storage Customer Service: Cutting Through the Clutter

Fri, 28 Jan 2022 15:24:46 GMT

Gain a better understanding of your self-storage customers’ needs and enhance your service in this management session. Topics include building rapport, creating to-do lists and fostering referrals.

Speaker: William Gray, Regional Manager, Iron Guard Storage
Format: Streaming Video
Duration: Approximately 44 minutes

A Realistic Approach to Self-Storage Customer Service: Cutting Through the Clutter
Self-storage managers have many duties to perform to ensure their facilities are clean, organized and user-friendly. You’re the tip of the spear in ensuring customers are welcomed, educated, and taken care of quickly and courteously. Our presenter will help you develop a plan to gain better understanding of customer needs and enhance your service. Topics include building rapport, creating to-do lists and fostering referrals.

You’ll learn:

The importance of developing a plan to enhance customer satisfaction
How to build rapport with prospective and current tenants
Why understanding customer needs will help you exceed expectations
How to organize daily and monthly tasks to enhance service
The importance of reaching out and thanking current tenants

This product is also available in DVD format, both as a single and as part of the following discount packages:

Creating a New Sales Culture to Stop Self-Storage Revenue-Killers

Fri, 28 Jan 2022 15:26:39 GMT

Learn how to create urgency with your self-storage customers and avoid the discounting game with these hard-hitting sales techniques. Get the rental deal YOU want and stop inhibiting profit gain!

Speaker: Scott Simon, Simon Sez Management and Sales Services, Las Vegas
Format: Streaming Video
Duration: Approximately 50 minutes

Creating a New Sales Culture to Stop Self-Storage Revenue-Killers
Dominant revenue growth can be created by overhauling your sales culture to unleash creative interactions with customers. Our presenter will discuss why some sales techniques, styles and scripts inhibit profit gain. He’ll also explain how to create urgency with customers and compel them to accept the deal you want rather than rely on discounts or competitor pricing.

You’ll learn:

How to stop qualifying customers and instead control their minds
How to stop relying on discounting and competitor rates to name your price
How to get customers to make “do-it-yourself” sales in person, just like on the Web
How to create urgency so customers act on the best deal
How to effectively change your approach to collections by using a yes-answer sales technique

This product is also available in DVD format, both as a single and as part of the following discount packages:

Rent That Unit! Self-Storage Sales Strategies to Seal the Deal

Fri, 28 Jan 2022 15:02:58 GMT

Learn indispensable sales techniques you can implement immediately to build relationships with customers, ask the right questions, improve phone skills, overcome objections and close more overall rentals.

Speaker: Rick Beal, Business Manager, Cubes Self Storage
Format: Streaming Video
Duration: Approximately 48 minutes

Rent That Unit! Self-Storage Sales Strategies to Seal the Deal

Managers are told consistently to “rent more units,” but achieving sales goals and converting prospects to tenants is difficult without a plan in place. This entertaining and informative session will cover indispensable sales techniques managers can implement immediately. Build instant rapport with customers by learning how to ask the right questions and overcome objections without sounding like a used-car salesman.

You’ll learn:

How to quickly build relationships with customers
How to apply the “rule of three” technique
How to improve phone skills
How to use technology to increase closing rate
Hints, tips, and tricks that lead to more sales

This product is also available in DVD format, both as a single and as part of the following discount packages:

10 Powerful Selling Techniques to Maximize Self-Storage Profitability

Thu, 27 Jan 2022 21:16:52 GMT

Learn skills to maximize your self-storage sales presentation, including techniques designed to increase a facility’s lead generation, customer visits, rental activity and economic occupancy.

Speaker: Brad North, President, Advantage Consulting & Management
Format: Streaming Video
Duration: 37 minutes

10 Powerful Selling Techniques to Maximize Self-Storage Profitability
In this session, you’ll learn proven self-storage sales techniques that will increase your facility’s lead generation, customer visits, rental activity and economic occupancy. Our presenter not only shows you how to maximize your sales presentation, he shares creative ways to overcome customer objections and close each sale. You’ll learn:

How to increase customer leads to your store
Steps to maximize your sales presentation
Simple ways to improve customer follow-up and visits
Strategies to overcome customer objections
How to improve your rental activity and rates

This product is also available in DVD format, both as a single and as part of the following discount packages:

10 Ways to Boost Your Customer-Conversion Rate in Self-Storage

Thu, 27 Jan 2022 21:27:07 GMT

This session outlines strategies to help you convert more prospective customers to self-storage tenants—on the phone and in person. Learn how to generate more phone leads, pre-sell customers and more.

Speakers: James Ross and Matthew Van Horn, Vice Presidents, Cutting Edge Self Storage Management
Format: Streaming Video
Duration: 46 minutes

10 Ways to Boost Your Customer-Conversion Rate in Self-Storage
This session outlines strategies to help you convert more prospective customers to self-storage tenants—on the phone and in person. Our presenters share tips for handling phone calls and walk-in customers, as well as ways to generate more phone leads. They’ll discuss the creation of dynamic marketing campaigns, how to “pre-sell” customers and more. You’ll learn:

How to create a sales-conversion atmosphere in today's market
How to offer an online experience that entices customers to call
Simple ways to increase phone and walk-in conversions
Strategies to pre-sell customers before they ever meet the manager
How dynamic marketing campaigns increase your conversion rate

This product is also available in DVD format, both as a single and as part of the following discount packages:

The Anatomy of a Good Self-Storage Phone-Sales Call and Script

Thu, 27 Jan 2022 21:17:50 GMT

This session will help self-storage managers perfect their phone-sales script and presentation. Learn the five parts of a sales call, how to increase your “kill rate,” closing techniques and more.

Speaker: Mike Rhoads, Executive Vice President, PFG Capital LP
Format: Streaming Video
Duration: 48 minutes

The Anatomy of a Good Self-Storage Phone-Sales Call and Script
The No. 1 job of a successful self-storage manager is unit rentals, many of which begin on the phone. Our presenter will help you perfect your phone-sales script and presentation, providing detailed information and real-life audio examples that will help you increase your facility’s close rate. You’ll learn:

The importance of phone sales
The five parts of a sales call
How to increase your "kill rate" over the phone
Closing techniques to use for each customer
What makes a call a success or a failure

This product is also available in DVD format, both as a single and as part of the following discount packages: