Marketing

Inside Self-Storage 2024 Guidebook Series [Digital]

Tue, 19 Dec 2023 20:11:40 GMT

Big savings! The Inside Self-Storage 2024 Guidebook Series contains both publications at a discount of about $20. Get detailed insight on building, investing, ownership, management and more.

Two (2) Guidebooks
PDF Format

NOTE: These digital Guidebooks are in PDF format. Upon completion of purchase, they will be immediately available in your "My On-Demand Library."

Inside Self-Storage 2024 Guidebook Series [Digital]
Great savings! Now you can get both Guidebooks in the 2024 series in one convenient package. This premier bundle of digital publications saves you about $20 off the individual prices and features critical information and tips on self-storage building, investing, ownership, management and much more. The series includes:

Building/Investing Guidebook 2024 – Designed to help those interested in self-storage investing as well as those who want to establish or expand an operation, this publication addresses investing, finance, real estate, planning, development, design and construction.
Facility-Operation Guidebook 2024 – Designed for managers and owners, this book addresses key aspects to self-storage operation, providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

For more detailed descriptions of Guidebook contents, please refer to each individual product page by clicking on the linked title.

If you prefer to purchase the Guidebook Series in a softcover format, click here.

Inside Self-Storage 2024 Guidebook Series [Softcover]

Tue, 19 Dec 2023 20:13:46 GMT

Big savings! The Inside Self-Storage 2024 Guidebook Series contains both publications at a discount of about $20. Get detailed insight on building, investing, ownership, management and more.

Contents: Two (2) Guidebooks
Format: Softcover (USPS Shipping Required)

NOTE: The 2024 ISS Guidebooks are being printed. We expect pre-orders to ship no later than Jan. 19. If you don’t want to wait, you can instead purchase a digital copy, which will be immediately delivered to your “My On-Demand Library.” See the link to the digital version below..

Inside Self-Storage 2024 Guidebook Series [Softcover]
Great savings! Now you can get both Guidebooks in the 2024 series in one convenient package. This premier bundle of digital publications saves you about $20 off the individual prices and features critical information and tips on self-storage building, investing, ownership, management and much more. The series includes:

Building/Investing Guidebook 2024 – Designed to help those interested in self-storage investing as well as those who want to establish or expand an operation, this publication addresses investing, finance, real estate, planning, development, design and construction.
Facility-Operation Guidebook 2024 – Designed for managers and owners, this book addresses key aspects to self-storage operation, providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

For more detailed descriptions of Guidebook contents, please refer to each individual product page by clicking on the linked title.

If you prefer to purchase the Guidebook Series in a digital format, click here.

Inside Self-Storage Facility-Operation Guidebook 2024 [Digital]

Tue, 19 Dec 2023 20:18:20 GMT

This Guidebook addresses key aspects to self-storage ownership and management providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

224 Pages
PDF Format

NOTE: This digital Guidebook is a PDF. Upon completion of purchase, it will be immediately available to you in your "My On-Demand Library."

Inside Self-Storage Facility-Operation Guidebook 2024 [Digital]
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to revenue, sales, customer service, marketing, staffing, security, risk management, career development, technology, outsourcing and so much more. Topics include:

Revenue Management

Market change
Net operating income
Cash flow
Key performance indicators
Budgeting
Capital expenditures
Rental rates
Unit values
Fee structure
Tenant delinquency
Expenses
Tax issues
Operational challenges

Sales & Service

Sales skills
In-person strategies
Scripting
Buyer personas
Customer experience
Service tips
In-house call centers

Site Maintenance

Capital improvements
Efficiency and sustainability
Curb appeal
Office refresh
Retail area
Preventive planning
Roof maintenance
Door care
Security
Lighting
Asphalt
Landscaping
Pest prevention

Safety & Security

Crime prevention
Cybersecurity
Workplace violence
Employee theft
Emergency preparedness
Crisis management
Safety protocols
Site security

Legal & Insurance

Legal trends
Rental agreements
Lien sales
Tenant bankruptcy
Technology and privacy
Accessibility
Property liability
Vehicle storage
Insurance coverage and claims
Tenant insurance

Staffing

Labor challenges
Recruiting and hiring
Compensation
Company culture
Diversity, equity and inclusion
Policies and procedures
Incentives and retention
Training and development
Performance reviews
Employee discipline

Career Development

Career advancement
Changing companies
Owner aspirations
Interview advice
Communications
Social media dangers
Resolving conflict

Marketing

Grand-opening events
Lease-up
Budgeting
Market uncertainty
Brand-building
Website strategies
Digital tactics
Search engine optimization
Business listings
Online reviews
Artificial intelligence
Content strategies
Referrals
Organic and guerrilla strategies
Movies and television
Promotional partnerships

Technology

Trending tools
Needs assessment
Contactless rentals
Automation
Management software
Internet of Things
Artificial Intelligence
Tech support
Collections
Smart locks
Two-way video
Revenue management
QR codes
Mobile apps

Outsourcing

Service contractors
Third-party management
Human resources
Site maintenance
Call centers
IT support
Pest control

Add-On Services

Retail
Technology upgrades
Truck rentals
Boat/RV storage
Wine storage
Billboards
Ancillary alternatives

If you prefer to purchase this guidebook in a softcover format, click here. To view other guidebooks in the 2024 series, click here.

Inside Self-Storage Facility-Operation Guidebook 2024 [Softcover]

Tue, 19 Dec 2023 20:13:47 GMT

This Guidebook addresses key aspects to self-storage ownership and management providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

Format: Softcover (USPS Shipping Required)
Length: 224 Pages

Inside Self-Storage Facility-Operation Guidebook 2024 [Softcover]
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to revenue, sales, customer service, marketing, staffing, security, risk management, career development, technology, outsourcing and so much more. Topics include:

Revenue Management

Market change
Net operating income
Cash flow
Key performance indicators
Budgeting
Capital expenditures
Rental rates
Unit values
Fee structure
Tenant delinquency
Expenses
Tax issues
Operational challenges

Sales & Service

Sales skills
In-person strategies
Scripting
Buyer personas
Customer experience
Service tips
In-house call centers

Site Maintenance

Capital improvements
Efficiency and sustainability
Curb appeal
Office refresh
Retail area
Preventive planning
Roof maintenance
Door care
Security
Lighting
Asphalt
Landscaping
Pest prevention

Safety & Security

Crime prevention
Cybersecurity
Workplace violence
Employee theft
Emergency preparedness
Crisis management
Safety protocols
Site security

Legal & Insurance

Legal trends
Rental agreements
Lien sales
Tenant bankruptcy
Technology and privacy
Accessibility
Property liability
Vehicle storage
Insurance coverage and claims
Tenant insurance

Staffing

Labor challenges
Recruiting and hiring
Compensation
Company culture
Diversity, equity and inclusion
Policies and procedures
Incentives and retention
Training and development
Performance reviews
Employee discipline

Career Development

Career advancement
Changing companies
Owner aspirations
Interview advice
Communications
Social media dangers
Resolving conflict

Marketing

Grand-opening events
Lease-up
Budgeting
Market uncertainty
Brand-building
Website strategies
Digital tactics
Search engine optimization
Business listings
Online reviews
Artificial intelligence
Content strategies
Referrals
Organic and guerrilla strategies
Movies and television
Promotional partnerships

Technology

Trending tools
Needs assessment
Contactless rentals
Automation
Management software
Internet of Things
Artificial Intelligence
Tech support
Collections
Smart locks
Two-way video
Revenue management
QR codes
Mobile apps

Outsourcing

Service contractors
Third-party management
Human resources
Site maintenance
Call centers
IT support
Pest control

Add-On Services

Retail
Technology upgrades
Truck rentals
Boat/RV storage
Wine storage
Billboards
Ancillary alternatives

If you prefer to purchase this guidebook in a digital format, click here. To view other guidebooks in the 2024 series, click here.

Total Self-Storage Solutions 2023 Education Video Package

Thu, 08 Jun 2023 22:17:54 GMT

Get 42 seminars addressing the full spectrum of self-storage: development, construction, investment, ownership, management, marketing, technology and more. Enjoy significant savings!

Format: Streaming video
Duration: Approximately 42 hours

Please Note: Streaming videos are viewable through an embedded player from your "My On-Demand Library." Purchased titles are uploaded nightly into customer accounts by the system, usually by 8 p.m. Central Time, though times may vary. This means it may take up to 24 hours for videos to appear in your library, depending on what time of day your transaction was processed. Thank you for your patience.

Total Self-Storage Solutions 2023 Education Video Package

Streaming video is now available in discount packages! Now you can get all 42 sessions from the Building, Editor’s Choice, Investing, Operations, Technology, Wealth and Staffing education tracks at the 2023 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage development, construction, customer experience, investment, ownership, management, marketing, technology, legal issues and more. It includes:

Self-Storage Building 2023 Education Video Package

Does This Site Make Sense? Where to Build Self-Storage in Today’s Shifting Market
Value Engineering in Self-Storage: Cinching the Purse Strings on Your Next Construction Project
Exceeding Expectations of Self-Storage With Aesthetically Superior Design
My Pain, Your Gain: The Hard Lessons I’ve Learned About Building Self-Storage
Never Break the (Supply) Chain: Sourcing Materials and Prices for Self-Storage Projects
Driving Success: Designing Vehicle Flow and Parking for Your Self-Storage Property
Living the Dream: How We Built Our First Self-Storage Facility and Lessons Learned

Self-Storage Editor’s Choice 2023 Education Video Package

Self-Storage Meets the Blockchain: Social Tokens and How They Could Transform Industry Investing
Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own
The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand
Smooth Sailing or Bumpy Ride? Operators Share Their Boat/RV-Storage Triumphs, Tragedies and Tips
Inside the Box, Outside the Lines: Real-Life Innovation in Self-Storage Conversion Projects
Federal Laws That Apply to Your Local Self-Storage Facility and How They Impact Your Business
What You Need to Know About Digital Marketing in the New Era of Data Privacy

Self-Storage Investing 2023 Education Video Package

What’s What in Self-Storage Real Estate? Living in the Now, Forecasting the Future
Interpreting Self-Storage Facility Value in Today’s Changeable Market
Getting Self-Storage Owners to Sell Their Facilities: Insider Acquisition Tips
Traversing the Sea of Self-Storage Finance, No Matter the Economic Climate
The Newbie Investor’s Guide: Finding a Successful Start in Self-Storage
Getting Out, Cashing In: Positioning Your Self-Storage Property for Sale
Securing Funds in a Time of Uncertainty: Insight to Self-Storage Underwriting

Self-Storage Operations 2023 Education Video Package

30 Things I Wish I Knew Before I Started My Self-Storage Operation
Going Nuclear With Your NOI: Ways to Ignite Income, Defuse Expenses and Fuel Facility Value
The Self-Storage Metrics Every Manager Must Know—and Leverage—to Be Utterly Indispensable
The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door
Their Perception Is Your Reality: How to Influence the Key Groups That Determine Self-Storage Success
Which Way Is Up? Where Google Is Headed and How It’s Going to Help You Outrank Competitors
The Self-Storage Glow-Up: 5 Things Your Facility Needs to Be the Best Revenue-Getter

Self-Storage Technology 2023 Education Video Package

Avoiding Overload: How to Honestly Evaluate Your Self-Storage Technology Needs
Insider Tips for Automating Self-Storage and Making That Coveted Mailbox Money
Wielding Technology to Centralize—and Futurize—Your Self-Storage Sales Center
Shopping for Self-Storage Software? Guidance to Help You Grasp Types, Features and Benefits
How I Turned My Family's Self-Storage Operation on Its Head: An Automation Case Study
Running Defense: What You Need to Keep Your Self-Storage Facility Safe and Secure
Don’t Be a Cyber Sucker! Protecting Your Self-Storage Business From Online Attack

Self-Storage Wealth 2023 Education Video Package

5 Things You Must Know to Raise Money for Your Next Self-Storage Venture
Making Millions in Self-Storage: How to Find Opportunities, Outwit Competitors and Win Deals
Fast-Tracking Your Self-Storage Investment Portfolio: What It Takes and Lessons Learned
Getting Tactical About Taxes: Clever Strategies for Expanding Your Self-Storage Empire
For more detailed descriptions, please refer to the individual product pages.

Self-Storage Staffing 2023 Education Video Package

Hiring Hell? Securing Top-Quality Self-Storage Staff, Even in Today’s Infernal Labor Market
The Intrapreneur Work Culture: What It Is and How Your Self-Storage Operation Can Get One
Give Them What They Want! Secrets to Staff Compensation, Motivation and Retention

For more detailed descriptions, please refer to the individual product pages.

Self-Storage Operator Essentials 2023 Education Video Package

Thu, 08 Jun 2023 22:20:45 GMT

Get 21 education sessions that address important aspects of self-storage facility operation. This discount bundle addresses issues of sales, service, marketing, revenue, staffing, technology, legal and more.

Format: Streaming video
Duration: Approximately 21 hours

Self-Storage Operator Essentials 2023 Education Video Package

Streaming video is now available in discount packages! Now you can get 21 sessions from the Operations, Technology, Staffing and Editor’s Choice education tracks at the 2023 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage facility operation, including sales, customer service, marketing, revenue management, staffing, technology, legal compliance and more. It includes:

Self-Storage Operations 2023 Education Video Package

30 Things I Wish I Knew Before I Started My Self-Storage Operation
Going Nuclear With Your NOI: Ways to Ignite Income, Defuse Expenses and Fuel Facility Value
The Self-Storage Metrics Every Manager Must Know—and Leverage—to Be Utterly Indispensable
The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door
Their Perception Is Your Reality: How to Influence the Key Groups That Determine Self-Storage Success
Which Way Is Up? Where Google Is Headed and How It’s Going to Help You Outrank Competitors
The Self-Storage Glow-Up: 5 Things Your Facility Needs to Be the Best Revenue-Getter

Self-Storage Technology 2023 Education Video Package

Avoiding Overload: How to Honestly Evaluate Your Self-Storage Technology Needs
Insider Tips for Automating Self-Storage and Making That Coveted Mailbox Money
Wielding Technology to Centralize—and Futurize—Your Self-Storage Sales Center
Shopping for Self-Storage Software? Guidance to Help You Grasp Types, Features and Benefits
How I Turned My Family's Self-Storage Operation on Its Head: An Automation Case Study
Running Defense: What You Need to Keep Your Self-Storage Facility Safe and Secure
Don’t Be a Cyber Sucker! Protecting Your Self-Storage Business From Online Attack

Self-Storage Staffing 2023 Education Video Package

Hiring Hell? Securing Top-Quality Self-Storage Staff, Even in Today’s Infernal Labor Market
The Intrapreneur Work Culture: What It Is and How Your Self-Storage Operation Can Get One
Give Them What They Want! Secrets to Staff Compensation, Motivation and Retention

Self-Storage Editor’s Choice 2023 Education Video Package

Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own
The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand
Federal Laws That Apply to Your Local Self-Storage Facility and How They Impact Your Business
What You Need to Know About Digital Marketing in the New Era of Data Privacy

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the Total Self-Storage Solutions 2023 Education Video Package.

Self-Storage Editor's Choice 2023 Education Video Package

Thu, 08 Jun 2023 22:25:53 GMT

Get seven education sessions on important industry topics selected by Inside Self-Storage editors. This bundle offers insight to social tokens, marketing, boat/RV storage, conversions, legal issues and more.

Format: Streaming video
Duration: Approximately 7 hours

Self-Storage Editor’s Choice 2023 Education Video Package

Streaming video is now available in discount packages! Now you can get all seven sessions from the Editor’s Choice education track at the 2023 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features experts discussing important self-storage topics selected by the ISS editorial team. It includes:

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount packages:

Self-Storage Operations 2023 Education Video Package

Thu, 08 Jun 2023 22:28:14 GMT

Get seven education sessions focused on self-storage business operation. This discount bundle offers insight to net operating income, data and performance, marketing, online visibility, revenue and more.

Format: Streaming video
Duration: Approximately 7 hours

Self-Storage Operations 2023 Education Video Package

Streaming video is now available in discount packages! Now you can get all seven sessions from the Operations education track at the 2023 Inside Self-Storage World Expo in one convenient bundle. This product offers savings off the individual video prices and features self-storage experts discussing issues that are important to facility owners and managers. It includes:

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount packages:

Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own

Thu, 08 Jun 2023 21:28:00 GMT

In this session, our experts will help you see the trees from the social media forest and help you leverage the right platforms to grow your self-storage audience and boost your online presence.

Speakers: Sue Haviland, Owner, Haviland Storage Services; Natalie Luciani, Site Manager, Sav On Moving & Storage; Savanna Rahn, Owner and Founder, The Alter Agency
Format: Streaming video
Duration: Approximately 50 minutes

Surviving the Forest of Social Media: How Any Self-Storage Operator Can Make It on Their Own

Navigating social media for content-marketing purposes can be like entering a forest without a map. You can’t expect to reach your destination, much less make it out unscathed, without a clear path! In this session, our experts will help you see the trees from the forest and help you leverage the right platforms to grow your self-storage audience and boost your online presence. Get TikTokin’ toward success!

You'll learn:

Easy ways facility managers can leverage social media
The best social media platforms to use
How to formulate a plan that’s right for your operation
The right mix of content to boost your online presence
The dos and don’ts of social media

This product is also included as part of the following discount packages:

The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand

Thu, 08 Jun 2023 21:25:58 GMT

In this session, our presenter will discuss why his self-storage operation moved away from third-party management and branding to launch its own operating platform as well as how it’s done so successfully.

Speaker: Scott Krone, Founder, Coda Management Group/One Stop Self Storage
Format: Streaming video
Duration: Approximately 50 minutes

The One Stop Way: Why and How We Turned Our Self-Storage Portfolio Into a Self-Sustaining Brand

Running a profitable self-storage business is one thing; creating a recognizable and sustaining brand is another. In 2021, our presenter’s company moved away from third-party management and branding to launch its own operating platform. Today, it has branded locations across five states and is growing its portfolio. Our presenter will discuss the details that led to their decision and how they traversed the process successfully.

You'll learn:

The reasons to shift away from third-party branding
The steps you must take to get started on the road to independence
The essential building blocks to a self-sustaining brand
How to grow your brand and power your business
Why brand identity creates value for a self-storage portfolio

This product is also included as part of the following discount packages:

The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door

Thu, 08 Jun 2023 21:43:06 GMT

Which self-storage marketing tactics should you still be using? In this session, learn the right blend of traditional and digital strategies to get more people through your door and rent more units.

Speakers: Tyler Anthony, Director of Marketing, StoragePug; Carol Mixon, Owner, SkilCheck Services Inc.
Format: Streaming video
Duration: Approximately 50 minutes

The Perfect Marketing Mix: Blending Digital and Traditional Tactics to Get More Business in the Door

At the end of the day, nothing is more important than getting new customers to come to your self-storage facility. How do you turn digital traffic into physical traffic? Which marketing tactics should you still be using? In this session, our presenters will share the right blend of traditional and digital strategies to get more people through your door and rent more units.

You'll learn:

How to make the most of your Google Business Profile
What makes an effective self-storage website
How facility visibility and signage drive traffic
Which marketing campaigns work (and which don’t)
How digital and physical marketing can mingle successfully

This product is also included as part of the following discount packages:

Inside Self-Storage 2023 Guidebook Series [Digital]

Tue, 13 Dec 2022 18:00:59 GMT

Big savings! The Inside Self-Storage 2023 Guidebook Series contains both publications at a discount of about $20. Get detailed insight on building, investing, ownership, management and more.

Two (2) Guidebooks
PDF Format

NOTE: These digital Guidebooks are in PDF format. Upon completion of purchase, they will be immediately available to you in your "My On-Demand Library."

Inside Self-Storage 2023 Guidebook Series [Digital]
Great savings! Now you can get both Guidebooks in the 2023 series in one convenient package. This premier bundle of digital publications saves you about $20 off the individual prices and features critical information and tips on self-storage building, investing, ownership, management and much more. The series includes:

Building/Investing Guidebook 2023 – Designed to help those interested in self-storage investing as well as those who want to establish or expand an operation, this publication addresses investing, finance, real estate, planning, development, design and construction.
Facility-Operation Guidebook 2023 – Designed for managers and owners, this book addresses key aspects to self-storage operation, providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

For more detailed descriptions of Guidebook contents, please refer to each individual product page by clicking on the linked title.

If you prefer to purchase the Guidebook Series in a softcover format, click here.

Which Way Is Up? Where Google Is Headed and How It’s Going to Help You Outrank Competitors

Thu, 08 Jun 2023 22:05:31 GMT

Google’s evolution is significant. Our presenter addresses the search engine’s progression, particularly recent changes, and how your company can take advantage of SEO best practices to outrank competitors.

Speaker: Steve Lucas, CEO and Principal, The Storage Group
Format: Streaming video
Duration: Approximately 50 minutes

Which Way Is Up? Where Google Is Headed and How It’s Going to Help You Outrank Competitors

Google dominates, and its evolution is significant. What was once a simple search engine has become an ever-changing algorithm. Where does your website rank in search results? How can you ensure you appear high on the first page? Our presenter will address Google history and progress, particularly recent changes and how your company can take advantage of SEO (search engine optimization) best practices to outrank competitors.

You'll learn:

The evolving history of Google algorithms and the impact of SEO on the storage industry
What an algorithm is and why it matters
How algorithms are changing at lightning speed and how to keep up
The future of Google algorithms and SEO
SEO best practices for self-storage operators

This product is also included as part of the following discount packages:

Inside Self-Storage 2023 Guidebook Series [Softcover]

Tue, 13 Dec 2022 18:16:38 GMT

Big savings! The Inside Self-Storage 2023 Guidebook Series contains both publications at a discount of about $20. Get detailed insight on building, investing, ownership, management and more.

Contents: Two (2) Guidebooks
Format: Softcover (USPS Shipping Required)

NOTE: Please allow up to three business days for the processing of your order.

Inside Self-Storage 2023 Guidebook Series [Softcover]
Great savings! Now you can get both Guidebooks in the 2023 series in one convenient package. This premier bundle of digital publications saves you about $20 off the individual prices and features critical information and tips on self-storage building, investing, ownership, management and much more. The series includes:

Building/Investing Guidebook 2023 – Designed to help those interested in self-storage investing as well as those who want to establish or expand an operation, this publication addresses investing, finance, real estate, planning, development, design and construction.
Facility-Operation Guidebook 2023 – Designed for managers and owners, this book addresses key aspects to self-storage operation, providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

For more detailed descriptions of Guidebook contents, please refer to each individual product page by clicking on the linked title.

If you prefer to purchase the Guidebook Series in a digital format, click here.

What You Need to Know About Digital Marketing in the New Era of Data Privacy

Thu, 08 Jun 2023 21:27:00 GMT

Apple and Google are now prioritizing user privacy and eliminating third-party cookie tracking. Learn how advertising data will likely decline and prepare for the probable impact on your marketing capabilities.

Speaker: Melanie Terschak, Marketing Director, Go Local Interactive
Format: Streaming video
Duration: Approximately 50 minutes

What You Need to Know About Digital Marketing in the New Era of Data Privacy

Self-storage marketers have come to rely on cookie tracking to boost online conversions and secure rentals; however, Apple and Google are now prioritizing user privacy and eliminating third-party tracking on their platforms. Our presenter will explain how advertising data will likely decline as a result as well as the probable impact on your marketing capabilities. Attend this session if you want to be prepared!

You'll learn:

What cookies are and why they’re important to digital marketing
How the lack of tracking on major platforms will impact your marketing campaigns
What the future of marketing and data privacy will look like
How to use existing customer data to improve digital-marketing performance
Steps to take in preparation for a world without cookies

This product is also included as part of the following discount packages:

Inside Self-Storage Facility-Operation Guidebook 2023 [Digital]

Tue, 13 Dec 2022 21:07:03 GMT

This Guidebook addresses key aspects to self-storage ownership and management providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

248 Pages
PDF Format

NOTE: This digital Guidebook is a PDF. Upon completion of purchase, it will be immediately available to you in your "My On-Demand Library."

Inside Self-Storage Facility-Operation Guidebook 2023 [Digital]
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to occupancy, revenue, curb appeal, sales, customer service, marketing, staffing, security, risk management, career development, technology and so much more. Topics include:

Revenue Management

Inflation
Budgeting
Financial statements
Rental rates
Unit values
Fee structure
Collections
Auctions
Expenses
Tax issues
Occupancy
Facility audits

Sales & Service

Sales skills
Scripting
Customer experience
Service tips
Tenant onboarding
Communications
Service challenges

Site Maintenance

Curb appeal
Task lists and guides
Office refresh
Retail area
Roof maintenance
Door care
Signage
Fence retrofit
Pest prevention
Rental trucks
Summer tips
Winter prep
Hiring vendors

Safety & Security

Personal protection
Health and safety
Personal injury
Crime prevention
Employee theft
Emergency preparedness
Crisis management
Cybersecurity
Site security
Access control

Legal & Insurance

Legal trends
Rental agreements
Wrongful sales
Death, divorce and disappearance
Tenant bankruptcy
Vehicle storage
Loitering and habitation
Search and seizure
Cashless payments
Insurance coverages and claims
Tenant insurance

Staffing

Labor challenges
Policies and procedures
Recruiting and hiring
Compensation
Training
Company culture
Incentives and retention
Performance reviews
Discipline
Conflict resolution
Remote working

Career Development

Team attitude
Ownership mindset
Self-improvement
Goal-setting
Job skills
Communications
Career advancement
Battling burnout

Marketing

Brand-building
Budgeting
Audience development
Common mistakes
Tracking results
Digital strategies
Website strategies
Search engine optimization
Link-building
Content strategies
Video tips
Email tactics
Graphic design
Social media
Community relations

Technology

Needs assessment
Maintenance
Management software
Contactless rentals
Remote management
Kiosks
Internet of Things
Omnichannel
Chatbots
Security components
Access control
Drones

Outsourcing

Service contractors
Third-party management
Human resources
Staff training
Technology evaluations
Call centers
Site maintenance
Marketing support

Add-On Services

Retail
Boat/RV storage
Truck rentals
Wine storage
Art storage
Flex workspace
Tenant insurance
Tenant-protection plans
Cell towers

If you prefer to purchase this guidebook in a softcover format, click here. To view other guidebooks in the 2023 series, click here.

Inside Self-Storage Facility-Operation Guidebook 2023 [Softcover]

Tue, 13 Dec 2022 18:16:38 GMT

This Guidebook addresses key aspects to self-storage ownership and management providing insight to revenue, sales, legal issues, marketing, maintenance, liability, technology, security and much more.

Format: Softcover (USPS Shipping Required)
Length: 248 Pages

NOTE: Please allow up to three business days for the processing of your order.

Inside Self-Storage Facility-Operation Guidebook 2023 [Softcover]
Whether you’re a self-storage owner or manager, your understanding of the myriad aspects connected to facility operation has a direct correlation to the success and sustainability of the business. This Guidebook provides guidance to help operators maximize the performance of a self-storage asset with respect to occupancy, revenue, curb appeal, sales, customer service, marketing, staffing, security, risk management, career development, technology and so much more. Topics include:

Revenue Management

Inflation
Budgeting
Financial statements
Rental rates
Unit values
Fee structure
Collections
Auctions
Expenses
Tax issues
Occupancy
Facility audits

Sales & Service

Sales skills
Scripting
Customer experience
Service tips
Tenant onboarding
Communications
Service challenges

Site Maintenance

Curb appeal
Task lists and guides
Office refresh
Retail area
Roof maintenance
Door care
Signage
Fence retrofit
Pest prevention
Rental trucks
Summer tips
Winter prep
Hiring vendors

Safety & Security

Personal protection
Health and safety
Personal injury
Crime prevention
Employee theft
Emergency preparedness
Crisis management
Cybersecurity
Site security
Access control

Legal & Insurance

Legal trends
Rental agreements
Wrongful sales
Death, divorce and disappearance
Tenant bankruptcy
Vehicle storage
Loitering and habitation
Search and seizure
Cashless payments
Insurance coverages and claims
Tenant insurance

Staffing

Labor challenges
Policies and procedures
Recruiting and hiring
Compensation
Training
Company culture
Incentives and retention
Performance reviews
Discipline
Conflict resolution
Remote working

Career Development

Team attitude
Ownership mindset
Self-improvement
Goal-setting
Job skills
Communications
Career advancement
Battling burnout

Marketing

Brand-building
Budgeting
Audience development
Common mistakes
Tracking results
Digital strategies
Website strategies
Search engine optimization
Link-building
Content strategies
Video tips
Email tactics
Graphic design
Social media
Community relations

Technology

Needs assessment
Maintenance
Management software
Contactless rentals
Remote management
Kiosks
Internet of Things
Omnichannel
Chatbots
Security components
Access control
Drones

Outsourcing

Service contractors
Third-party management
Human resources
Staff training
Technology evaluations
Call centers
Site maintenance
Marketing support

Add-On Services

Retail
Boat/RV storage
Truck rentals
Wine storage
Art storage
Flex workspace
Tenant insurance
Tenant-protection plans
Cell towers

If you prefer to purchase this guidebook in a digital format, click here. To view other guidebooks in the 2023 series, click here.

Total Self-Storage Solutions 2022 Education Video Package

Sun, 26 Jun 2022 04:04:20 GMT

Get 42 seminars addressing the full spectrum of self-storage: development, construction, customer experience, investment, ownership, management, marketing, technology and more. Enjoy significant savings!

Format: Streaming video
Duration: Approximately 32 hours

Total Self-Storage Solutions 2022 Education Video Package

Streaming video is now available in discount packages! Now you can get all 42 sessions from the Building, Innovation, Investing, Management, Ownership and Protection education tracks at the 2022 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage development, construction, customer experience, investment, ownership, management, marketing, technology, risk management and more. It includes:

Self-Storage Building 2022 Education Video Package

Breaking Barriers, Building Bridges: Getting Municipal Buy-In for Your Self-Storage Project
Straight Talk About Self-Storage Construction: Materials, Timelines and Budgets
Divine Design for Self-Storage: How to Plan a First-Class Facility
Learning From Mistakes: Lessons That May Save Your Next Self-Storage Development
The Self-Storage Conversion Process and the Art of Adaptive Reuse
Making Market Waves and Money With Boat & RV Storage
Got You Covered: Insight to Help You Choose, Fix, Maintain or Replace Your Self-Storage Roof

Self-Storage Innovation 2022 Education Video Package

Technology You Must Use in Self-Storage Today: What You Gain by Adopting and Lose by Skimping
Transitioning from Traditional to Automated Self-Storage … It’s Easier and Cheaper Than You Think!
The Ins and Outs of Self-Storage Access Gates: Design, Safety, Integrations and More
Way Beyond the Phone: Call-Center Innovation and What It Can Do for Your Self-Storage Business
Don’t Waste Your Virtual Real Estate! How to Optimize Your Self-Storage Website
Dominating in the Online Self-Storage Space: The Latest Digital-Marketing Strategies and Trends
The Culture of Virtual Convenience: Customer-Experience Innovation in Self-Storage

Self-Storage Investing 2022 Education Video Package

Self-Storage Investing Panel: How to Shake ‘Analysis Paralysis’ and Pursue Your Industry Dream
Finessing Your Self-Storage Pro Forma: Honest Examples and How to Reach a Real-World ROI
Don’t Be Basic! Pushing the Limits of Self-Storage Financing With Creative Capital Options
From Mom-and-Pop Shop to Corporate Consolidation: Pros, Cons and Strategy for Self-Storage Owners
Fiscal Fundamentals: An Elemental Guide to Self-Storage Financing
Unlisted Bliss: How to Find and Make Money Through Off-Market Self-Storage Deals
Prospering in the Face of Inflation: Maximizing Your Self-Storage Asset When Everything Costs More

Self-Storage Management 2022 Education Video Package

The 5 Levers Every Self-Storage Manager Must Pull to Maximize Facility Revenue
Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing
Better Leads and More of Them: Matching Your Self-Storage Marketing to the New Customer Journey
Hiring Services for Your Self-Storage Business: How to Vet and Choose Vendors and Negotiate Like a Pro
Zero Tolerance for Rent Loss: Ways to Prevent and Collect Self-Storage Debt
The Add-On Advantage: Current and Emerging Profit Centers to Boost Self-Storage Revenue
Management or Leadership? Discovering the Right Mix to Be a Self-Storage Superstar

Self-Storage Ownership 2022 Education Video Package

Soup Up Your Sales Team! A Self-Storage Owner’s Guide to Powerful Staff Performance
Building and Refining an Operations Budget: The Financial Plan You Need for Self-Storage Success
Optimizing Your Self-Storage Rental Rates for Higher NOI and Facility Value
Crack the Code: The Right Combination of Self-Storage Marketing Channels to Maximize Return
Wielding the Power of Tax Benefits to Improve Your Facility’s Form, Function and Energy Efficiency
Being a Hands-On Self-Storage Owner: Why It's Good to Stay Involved in the Day-to-Day Business
Reading Your Financial Story: Interpreting Self-Storage P&Ls and Other Financial Statements

Self-Storage Protection 2022 Education Video Package

Wild Weather Ahead! What Self-Storage Operators Need to Be Prepared
Self-Storage Facility Safety: Avoiding Personal Injury, Property Damage and Other Scary Stuff
Busting the Baddies: A Comprehensive Guide to Self-Storage Crime Prevention
Using Tenant Insurance and Protection Plans to Shield Your Self-Storage Operation
Court Rules: Impactful Self-Storage Legal Cases and What They Mean for Your Business
Modernizing Your Self-Storage Lease Agreement for a Post-Pandemic World
Carefully Reclaim Your Space: Lien Legislation and Self-Storage Auctions

For more detailed descriptions, please refer to the individual product pages.

Self-Storage Operator Essentials 2022 Education Video Package

Sun, 26 Jun 2022 04:16:15 GMT

Get 28 education sessions that address important aspects of self-storage facility operation. This discount bundle addresses issues of sales, service, marketing, revenue, staffing, innovation, legal and more.

Format: Streaming video
Duration: Approximately 20.5 hours

Self-Storage Operator Essentials 2022 Education Video Package

Streaming video is now available in discount packages! Now you can get all 28 sessions from the Innovation, Management, Ownership and Protection education tracks at the 2022 Inside Self-Storage World Expo in one convenient bundle. This product offers significant savings off the individual video prices and features self-storage experts discussing important topics related to self-storage facility operation, including sales, customer service, marketing, revenue management, staffing, technology, risk management and more. It includes:

Self-Storage Innovation 2022 Education Video Package

Technology You Must Use in Self-Storage Today: What You Gain by Adopting and Lose by Skimping
Transitioning from Traditional to Automated Self-Storage … It’s Easier and Cheaper Than You Think!
The Ins and Outs of Self-Storage Access Gates: Design, Safety, Integrations and More
Way Beyond the Phone: Call-Center Innovation and What It Can Do for Your Self-Storage Business
Don’t Waste Your Virtual Real Estate! How to Optimize Your Self-Storage Website
Dominating in the Online Self-Storage Space: The Latest Digital-Marketing Strategies and Trends
The Culture of Virtual Convenience: Customer-Experience Innovation in Self-Storage

Self-Storage Management 2022 Education Video Package

The 5 Levers Every Self-Storage Manager Must Pull to Maximize Facility Revenue
Changing the Psychology of Self-Storage Rentals: A Tiered-Value Approach to Unit Pricing
Better Leads and More of Them: Matching Your Self-Storage Marketing to the New Customer Journey
Hiring Services for Your Self-Storage Business: How to Vet and Choose Vendors and Negotiate Like a Pro
Zero Tolerance for Rent Loss: Ways to Prevent and Collect Self-Storage Debt
The Add-On Advantage: Current and Emerging Profit Centers to Boost Self-Storage Revenue
Management or Leadership? Discovering the Right Mix to Be a Self-Storage Superstar

Self-Storage Ownership 2022 Education Video Package

Soup Up Your Sales Team! A Self-Storage Owner’s Guide to Powerful Staff Performance
Building and Refining an Operations Budget: The Financial Plan You Need for Self-Storage Success
Optimizing Your Self-Storage Rental Rates for Higher NOI and Facility Value
Crack the Code: The Right Combination of Self-Storage Marketing Channels to Maximize Return
Wielding the Power of Tax Benefits to Improve Your Facility’s Form, Function and Energy Efficiency
Being a Hands-On Self-Storage Owner: Why It's Good to Stay Involved in the Day-to-Day Business
Reading Your Financial Story: Interpreting Self-Storage P&Ls and Other Financial Statements

Self-Storage Protection 2022 Education Video Package

Wild Weather Ahead! What Self-Storage Operators Need to Be Prepared
Self-Storage Facility Safety: Avoiding Personal Injury, Property Damage and Other Scary Stuff
Busting the Baddies: A Comprehensive Guide to Self-Storage Crime Prevention
Using Tenant Insurance and Protection Plans to Shield Your Self-Storage Operation
Court Rules: Impactful Self-Storage Legal Cases and What They Mean for Your Business
Modernizing Your Self-Storage Lease Agreement for a Post-Pandemic World
Carefully Reclaim Your Space: Lien Legislation and Self-Storage Auctions

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount package:

Total Self-Storage Solutions 2022 Education Video Package

Self-Storage Ownership 2022 Education Video Package

Sun, 26 Jun 2022 04:29:54 GMT

Get seven education sessions focused on self-storage business ownership. This discount bundle offers insight to sales, staffing, budgeting, rates, marketing, tax incentives, financial statements and more.

Format: Streaming video
Duration: Approximately 5 hours

Self-Storage Ownership 2022 Education Video Package

Streaming video is now available in discount packages! Now you can get all seven sessions from the Ownership education track at the 2022 Inside Self-Storage World Expo in one convenient bundle. This product offers savings off the individual video prices and features self-storage experts discussing issues that are important to facility owners. It includes:

For more detailed descriptions, please refer to the individual product pages. This product is also included as part of the following discount packages: