Two well-versed industry veterans draw on 50 years of self-storage experience to share their successes and failures. The conversation explores all aspects of facility ownership and operation.

Learn how the dynamics of the current self-storage real estate cycle affect value. Topics include the impact of new construction, valuation considerations, and secondary and tertiary markets to consider.

Learn why investing in an underperforming self-storage property can be the quickest way to turn a profit. Topics include how to gauge a property’s potential, strategies for making improvements, and more.

Examine the pros and cons, important considerations to make, best practices to follow and pitfalls to avoid when determining if you should buy an existing self-storage facility or build a new one.

Decide if self-storage is the right business for you by examining the feasibility and due-diligence process. Topics include pitfalls to avoid, when to walk away from an investment, report contents and more.

Learn how to recognize and analyze worthwhile self-storage buying opportunities. Topics include important numbers to know, identifying properties with upside, and the best opportunities in today’s market.

Learn how to leverage social media to personify your self-storage brand and engage customers across multiple channels. Topics include content creation, native advertising, SEO and more.

Learn how responsive and adaptive mobile-marketing strategies can be deployed to improve marketing spend and convert self-storage prospects. Topics include organic and paid search, Web design and more.